About me
My name is Alexander Brenk.
Working as a Customer Experience and Brand Manager and previously at the BMW HQ Experiential Department, I have gained valuable professional experiences through-out numerous successfully realized projects in a wide range of industries and subject areas, which have further sharpened my profile and my clear customer focus. Through my bachelor‘s degree in Visual Communication (B.A.) and my master‘s degree in Brand Management (M.A.), I have learned to combine my creative skills with economic knowledge and to apply them strategically.
Throughout my professional journey, the customer was always in the center of my thoughts and actions. Through my profound and holistic examination with the customer brand relationship during previous projects, I additionally gained a deep understanding of the cultural relevance. A vision and a strategy are only as efficient as the culture they are accepted and therefor can grow in. Theoretical approaches can be copied, whereas the actual understanding and the ability to apply this knowledge, will make a real difference.
I combined this knowledge with my personal interest and fascination for intercultural and -human interactions and created a holistic picture of the customer. I then translated this picture into the B2I (Business to Identity) approach. B2I (read more)
My Xing-Profil
My LinkedIn-Profil
Work Experience
12/2020 - CURRENT
Senior Global Experience Manager - BRUKER BioSpin
07/2020 - 12/2020
Customer Experience and Brand Management - WAY Group, Munich
06/2017 - 07/2020
Customer and Brand Experience Management - Project BMW (WAY Group), Munich
I have successfully accompanied a wide range of thematically different customer-centric projects at the BMW HQ Experiential department.
02/2010 - 04/2017
Brand Management - anewdesignargument, Pforzheim
As a freelance Brand Manager, I worked on several projects individually as well as in teams. My curiosity, self-starter and autodidact mentality as well as the joy of communication are elementary characteristics and success features of my work.
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02/2010 -04/2017 Emil Brenk GmbH, Pforzheim
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06/2015 - 04/2017 Emil‘s GreatGrandson, Pforzheim
02/2015 - 04/2015
Werkstudent Communication Strategy Design - BMW Group, München
11/2012 - 01/2013
Projektassistenz - VONM, Agentur für Architektur und Kommunikation, Stuttgart
10/2010 -03/2011
Auslandspraktikum ERDEM, London
04/2010 - 09/2010
Praktikum (Vollzeit) 804©, Düsseldorf
Studies / School
10/2013 - 03/2016
Master of Arts Brand Management - University of Economics and Law, Pforzheim
Interface between creation and management. Combination of marketing communication and brand management.
Degree: Master of Arts
Final grade: 1.5
04/2008 - 07/2012
Bachelors-Degree - University of Arts and Design, Pforzheim
Degree: Bachelor of Science.
Final grade: 1,4
04/2008 - 06/2005
High School - Theodor-Heuss-Gymnasium, Pforzheim
Final grade: 2,4
Additional qualifications
04/2014
International Consulting Seminar - Lisbon, Portugal.
2011/12
1. Platz des European Fashion Awards
- SDBI Award Website
2011
Young European Talent-Workshop -University of Design, Pforzheim
Link www.page-online.de
01/2008 - 06/2008
Fashion project - University of Arts and Design, Pforzheim
Skillset
Holistic Customer Fokus
CRM
Customer Journey Mapping
Customer Experience Design
Project Portfolio Management
Customer Assesment
Visual Design
Spatial Communication
Webdesign
IT-Programme
Microsoft Exel 70%
Microsoft Word 85%
Microsoft Powerpoint 90%
Adobe Photoshop 90%
Adobe Indesign 85%
Adobe Illustrator 80%